Privacy statement Read My World

22 May 2018

The Read My World Foundation/Stichting Read My World (RMW) processes personal data of the users of its services. In doing so, RMW complies with the requirements of the General Data Protection Regulation (GDPR). The privacy of the users is of great importance to Read My World.

In this privacy statement we explain what RMW does with the information we collect from our users. If you have any questions about this, or if you would like to know exactly what information we keep about you, please contact us.

RMW often makes photos during the events we organise, both of the artists and the visitors. We publish the photos on our website and social media for marketing purposes. When visiting our events, you agree with being photographed. If you disagree with the publication of photos taken from you, please contact us via

RMW uses the personal data provided through this website and through visitor surveys for the following purposes:

  • carrying out all transactions via the website;
  • Sending a maximum of 2 digital newsletters per year to customers following an earlier transaction;
  • Sending a maximum of 8 digital newsletters per year to opt-in newsletter subscribers;
  • Conducting one customer satisfaction survey per year following a transaction earlier in the same year;
  • Testing the extent to which we meet our municipal and national assignment to reach as wide and diverse an audience as possible. We use your date of birth, gender, postcode and place of residence anonymously in visitor analyses;

What personal data does RMW process?

RMW processes only the data that is necessary for the execution of the aforementioned purposes. These include name and contact details, e-mail address, date of birth, gender, account number, amount and type of tickets purchased.

How long do we keep your data?

We keep your data in our database for 7 years. We do this because this is the only way we can make anonymous visitor analyses and trend analyses. In addition to a group of regular customers, many of them only visit us once every few years. Only by being able to analyse over a longer period of time can we identify visitor analyses and trends, which we need to be able to assess to what extent we are meeting our municipal and national assignment to reach as wide and diverse an audience as possible.

Sharing with third parties

RMW shares your personal data with various third parties, such as our ticketing party, if this is necessary for the performance of the agreement and to comply with any legal obligation. We enter into a processing agreement with companies that process your data on our behalf to ensure the same level of security and confidentiality of your data.

We work in this way with the following companies (hereinafter: ‘processors’):

  • Voordemensen: ticketing-system
  • Mollie: financial department online ticketing
  • Google (Analytics): for monitoring click-behaviour (with anonymised data)
  • Mailchimp: online mailings
  • Facebook: advertising campaigns
  • Dropbox: for storing data

Voordemensen and Mollie

When you place an order with us, for example buying a ticket for the festival, we use your personal data to process the order. For this purpose, we will in any case use your name and address, but possibly also your date of birth and telephone number (if you have provided these yourself). We also receive information about your payment from your bank or credit card company.
We sell our tickets through the ticket system of We have agreed with that they will only use your data to manage the tickets. Through their system we have insight into who is our customer. We can use this data to improve our offer in the future.

If you have ordered a ticket with us, you can give us permission to contact you again with offers. We send such offers by e-mail. You can unsubscribe at any time.

Google Analytics

We may use Google Analytics to track how visitors use our online service. We have concluded a processing agreement with Google. This contains strict agreements on what they are allowed to keep track of. We have not allowed Google to use the obtained Analytics information for other Google services. We let Google anonymize the IP addresses.


You can subscribe to our newsletter, which we create using Mailchimp. In our newsletters you can read news, tips and information about our products and services. You can also receive offers. You can unsubscribe at any time. Every newsletter contains an unsubscribe link. Your e-mail address will only be added to the list of subscribers with your permission. This information will be stored until you cancel your subscription.


Our online service may use cookies. Cookies are small files in which we can store information, so you don’t have to fill them out all the time. But we can also see that you are visiting us again. Basically, all our cookies are so-called “functional” or “analytical” cookies. If we decide to use “tracking” cookies (which allow us to track website visits across multiple sites), we will notify you in a separate cookie notice.

Other parties

We do not give your personal information to other companies or agencies, except when necessary for the proper functioning of our online service, or when required by law. An example is that we can report suspected fraud to the police.


Security of personal data is very important to us. We make sure that your data is properly secured with us. We always adjust the security and pay close attention to what can go wrong.

Changes to this privacy statement

Of course, if our online service changes, we will also need to update our privacy statement. We will do our best to announce any changes separately.

Inspection and modification of your data

If you have any questions or want to know what personal information we keep about you, you can always contact us. See the contact details below.

You have the following rights:

  • receiving an explanation of what personal information we have and what we do with it
  • access to the exact personal data we have
  • having errors corrected
  • asking for the removal of outdated personal data
  • withdrawal of consent
  • object to a particular use

Make sure that you always clearly state who you are, so that we can be sure that we are not changing or deleting the data of the wrong person.

Filing a complaint

If you feel that we are not offering the right support to you, you have the right to file a complaint with the regulatory body. It is called the Personal Data Authority (Autoriteit Persoonsgegevens). 

Contact details

If you have any questions, comments or complaints about the use of personal data, you want to unsubscribe from the newsletter or have any other questions about RMW’s privacy policy, please contact us at info@readmyworld.nlof or via Read My World, Postbus 11755, 1001 GT Amsterdam.