Farida Sedoc in an Amsterdam based artist, designer and entrepreneur.
At a young age she got exposed to streetculture, this led to her love for hiphop, streetart and fashion. In her work she makes a connection between a state of the art style and traditional way of working. A bold yet balanced mixture of colourful graphic prints and classic applications on T-shirts, textiles and canvas.
Her daily practice consists of working on various autonomous art projects and, or with institutions. Designing and leading het independent fashion label. And at the moment, she is part of the new and temporary Master’s Program at the Sandberg Institute – Radical Cut-up in Amsterdam.
More on: www.faridasedoc.com